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Internal Tool · Senior Advisory · Fractional CoS

Stakeholder
Mapping Tool

Map the stakeholders in a complex decision or engagement. Score each on power, legitimacy, and urgency. Plot them on the power/interest matrix. Assign salience tiers and engagement strategies. Generate a brief with specific approach recommendations for each stakeholder.

Mitchell, Agle & Wood — Salience Model Mendelow Power/Interest Grid Bridgespan Coalition Research Harvard Negotiation Project
Stakeholders
Add up to 12. Score each across three dimensions. The map updates as you work.
Power / Interest Matrix — Live Preview
↑ Power ↓
High Power · High Interest
Manage Closely
High Power · Lower Interest
Keep Satisfied
Lower Power · High Interest
Keep Informed
Lower Power · Lower Interest
Monitor
← Lower Interest · Higher Interest →
Salience Types — Mitchell, Agle & Wood
Definitive Power + Legitimacy + Urgency — highest priority
Dominant Power + Legitimacy — must be managed
Dependent Legitimacy + Urgency — needs an advocate
Dangerous Power + Urgency — high risk if opposed
Discretionary Legitimacy only — low immediate priority
Dormant Power only — can become active
Demanding Urgency only — vocal but limited leverage
Stakeholder Engagement Map
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What This Map Is Telling You
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Full Stakeholder Table
Stakeholder Role Salience Alignment Strategy Power Urgency
Engagement Briefs — Priority Stakeholders
Plain Text — Ready to Copy
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